Carbon Black

As the industry leader of on-premise cyber security, Carbon Black was looking for a new brand that would allow them to differentiate from their competitors and appeal to a broader target market in cloud security.

With many of their top competitors touting new visual identities, Carbon Black needed to grow and evolve. Their new brand is bold but sophisticated. Where most brands try to shout the loudest to stand out Carbon Black would stand confident knowing they’ve been there before.

 

PROJECT SCOPE
Branding · Visual Identity · Strategy

OVERSAW & CONDUCTED
Design Lead · Design Direction · Visual Design

STRATEGY
Sara Cobaugh

COPYWRITING
Matt Bloom

THE TEAM

EXECUTIVE SPONSOR
Trevor Hubbard

CREATIVE DIRECTOR
Ben McNutt

ART DIRECTOR
Kenny Chan

 
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