Haufe
Haufe is the largest provider of HR, talent management and organizational development software and services in Germany and Switzerland. Their brand itself needed to reposition and evolve to become a leader in an emerging global talent economy.
For a company as large as Haufe, that’s a huge undertaking. The challenge was finding the right balance between looking dynamic and innovative while maintaining a sense of corporate credibility. Using an editorial style of photography and unique modular grid system, we’ve created a new visual system that will allow them to look the part of a key player in the global market.
PROJECT SCOPE
Visual Identity · Design System · Strategy · Web Design
URL: haufe.com
OVERSAW & CONDUCTED
Design Lead · Design Direction · Strategy · UX Design
DESIGN
Kyle Harrison
Haufe Design Team
COPYWRITING
Ryan Spiers
THE TEAM
EXECUTIVE SPONSOR
Trevor Hubbard
STRATEGY
Ben McNutt
ART DIRECTOR
Kenny Chan
Grid System
The grid system is based on the proportions of the letter H in the Haufe logo. This allowed us to create a unified design language with a consistent underlying structure. When broken into individual parts, each section acts as a modular block that can hold design elements or other content.
Infographics
Web Design
We took a modern editorial approach to the look and feel of the site. This allowed the design to feel trusted and credible but also dynamic and innovative.
