Lumiata
Lumiata is a predictive health analytics company that uses medical AI technology for risk and revenue management. The company was having trouble expressing its story in a clear and simple way. We needed to give Lumiata the communication tools and guides to help the company grow and evolve.
PROJECT SCOPE
Branding · Web Design · Strategy
URL lumiata.com
OVERSAW & CONDUCTED
Design Lead · Design Direction · UX Design · Web Design
COPYWRITING
Leah Saycich
DEVELOPMENT
Darren Wong
THE TEAM
EXECUTIVE SPONSOR
Trevor Hubbard
ART DIRECTOR
Kenny Chan
STRATEGY
Ben McNutt
Branding
Brand Video
Graphic Elements
The visual identity system centers around light, which symbolizes Lumiata’s ability to shine light on data. The graphic elements combine simple shapes in bold, unexpected ways to illustrate Lumiata’s story visually.