Nike Careers

We set out to create a reimagined career site for NIKE. One that reflects the internal values and communicates all the opportunities that one might not know about when looking for a career.

We partnered with Haufe to evolve Nike Inc’s career site, including subsidiary brands Converse, Jordan, and Hurley. The entire career product was reimagined, starting with a bold concept to approach it as a consumerized experience.

Few brands have the cultural cachet that Nike has earned. It’s one of the strongest, most recognizable global consumer brands, yet rarely does the average person get a glimpse into the sports behemoth’s internal culture. The lack of exposure made talent acquisition difficult for both applicants and recruiters, because it left a huge part of the brand’s ascension to its iconic reputation lingering in the shadows: the global talent that drives the company forward.

PROJECT SCOPE

Web Design · Brand Strategy · Content Strategy

URL jobs.nike.com

OVERSAW & CONDUCTED

Design Direction · UX Design · Strategy

AGENCY
Butchershop

PRODUCERS
Myles Soderstrom
Andy Ives

VIDEO PRODUCTION
Gunslingers, Inc.

PHOTOGRAPHY
Lance Skundric

Four Pillars : Founders’ Story

Key part of redesigning the career site was to highlight the rich history of the Nike brand and give a snapshot into

Job Search

Nike’s new career site hits the trifecta of a consumerized digital experience, powerful storytelling through content, and a technical product that handles massive global application demand while helping applicants find personalized career swim lanes. Site traffic increased 45% and user sessions by 47%, which led to +596,575 monthly job post views and a 74% increase in ‘Apply’ clicks and 50% reduction in bounce rate

Find Your Fit

We built a custom UX tool dubbed “Find Your Fit”, which helps applicants highlight their unique talents, strengths, and interests to calculate a career path and match them with open positions within Nike Inc. It leveraged Nike’s legacy HR technologies, integrating into their hiring workflow without a hitch while our re-engineered back-end created a more streamlined tracking and management system that unified their HQ and global recruitment teams.

People Behind the Swoosh

Our creative direction was to reveal the real moments and people working at Nike. Showing life is like every day.

The site’s content was rooted in Nike’s sports history and global influence, illuminating their internal culture across the world. We produced +40,000 photos and +100 hours of video content across 12 different global cities, from Los Angeles to Shanghai. A deeper personalized touch was created by localizing the site in 12 different languages, including Japanese and Russian.

Athletes are everywhere

As a global company it was important to create an experience that highlights the experience of working at nike. Nike HQ is famous for their immersive experience and our focus was to help people understand what life is like at Nike.