Sensai

Sensai is a social media management platform that uses artificial intelligence to help everyone from influencers to business owners make authentic impact through social media. Sensai gives users personalized advice and recommendations to help grow their social following and customer base. They focus on the calculations using AI-powered technology to know what works and what doesn’t on a user's social channels.

PROJECT SCOPE

Branding · Content · Product · UX Design · Web

OVERSAW & CONDUCTED

Design Direction · UX Design · Visual Design

THE TEAM

EXECUTIVE SPONSOR
Trevor Hubbard

CREATIVE DIRECTOR
Ben McNutt
Brian Owens

ART DIRECTOR
Kenny Chan

Brand Identity

We wanted to give Sensai a brand platform and identity that would propel them for years to come. Both were crafted around the concept that a strong and successful presence on social media is about making an impact with thoughtful purpose. Sensai's technology is the vessel for what they ultimately enable, which is boosting your brand and enabling you to be seen in a crowd. Their tools and services allow you to build the type of window you want to give others to see what you're about. From that, we tapped into the idea that everyone is unique, pairing bold colors with minimal, yet impactful design that gives the brand emotion and puts the spotlight on the customers and their stories. 

Best parts mind and machine.

LOGOMARK

The logomark was designed with precision and geometry in mind to communicate technology and expertise. At the same time we wanted to give an affability to the mark that makes it feel human, approachable, and creates opportunities for delightful moments that are unique and customizable. The oblique angle adds energy that makes it feel purposeful, dynamic, and impactful. While the boldness and rounded corners gives the mark an affability that makes it feel human and approachable.

Photography Direction

PURPOSEFUL POISE

The photography direction focuses on the brand’s target audience: creators and makers, storytellers, and business builders. In an endless amount of social media content, Sensai puts the focus on you and this comes across in the photography and how we show customers as confident masters of their craft. We don’t just help the world see you. We help them see the real you.

Digital Marketing

An expert that speaks the same language as customers. We developed a distinct concept for communicating the brand personality for key marketing use cases.

Product design

MOBILE APP

We developed an entire design system and created a living toolkit that can be expanded upon as the Sensai brand grows. This kit of parts was used to apply new design styles and thinking across the web and app experience.