Zenefits

Zenefits is a SaaS company that provides an all-in-one HR platform for managing employee benefits, time tracking, onboarding, and employee record keeping. As a young company Zenefits needed to evolve and mature as a brand, change public perceptions, and reposition themselves to compete up-market.

Their big idea of “In It Together” positions them as a partner to help companies navigate the changing world of work. It also acts as an internal ethos and rally cry—to customers, industry partners and their product.

PROJECT SCOPE

Branding · Web Design · Strategy

OVERSAW & CONDUCTED

Design Direction · UX Design · Strategy

THE TEAM

EXECUTIVE SPONSOR
Trevor Hubbard

CREATIVE DIRECTOR
Ben McNutt

ART DIRECTOR
Kenny Chan

STRATEGY
Sara Cobaugh
Ben Thomas

Dynamic Identity

A big challenge was trying to capture the breadth of what Zenefits offers and represent the diversity in their brand’s target audience. Masking the logo embraces the diversity of their customers and partners, which can be expressed through different materials, photos, patterns, and designs. By giving them a dynamic identity system this allows them the opportunity to fully blend into the world of work and the adaptability as they develop their product and move up market. 

Fit to your workflow

The visual system focuses on flexibility, connectivity, and uninterrupted flow. Leveraging the value they bring businesses—through ease of use, all the tools in one place, and the ability to fit to their customer's needs. Zenefits brings customers the peace of mind and allows them to do what they do best.

Color Story

Zenefits celebrates all types of work—anytime, anywhere. The vibrant, bold color scheme captures the vast range of where work happens. From the early morning briefing to the late-night grind, the color palette fits any time of day and all types of work.